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Check out Luis Octavio’s Resume →
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⚡
Impact Snapshot
🔹 100% of users perceived increased security
Validated across 50 user tests comparing the previous and new visual systems
🔹 90% associated the new system with calmness and stability
Shifted perception from playful to trustworthy.
🔹 Established a scalable visual governance model
Created documentation and system rules to ensure long-term product consistency.
A visually inconsistent fintech app evolved into a structured, mature, and trust-driven product experience.
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🧭 Project Overview
🎯 The Challenge
🚀 The Outcome
🧠 My Approach
📦 Key Deliverables
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🔎
Reflection ****
🔹 In fintech, visual maturity directly influences perceived security.
🔹 Brand systems fail without product governance.
🔹 Validation is essential when evolving trust-sensitive interfaces.
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Selected Work (6)
- Guided Investment Architecture
- Creative Operations System
- Clarity-Driven Portfolio
- Rebrand to Product Transition
- Rebrand Actinver