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Check out Luis Octavio’s Resume

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Impact Snapshot


🔹 100% of users perceived increased security

Validated across 50 user tests comparing the previous and new visual systems

🔹 90% associated the new system with calmness and stability

Shifted perception from playful to trustworthy.

🔹 Established a scalable visual governance model

Created documentation and system rules to ensure long-term product consistency.


A visually inconsistent fintech app evolved into a structured, mature, and trust-driven product experience.

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🧭 Project Overview


🎯 The Challenge


🚀 The Outcome


🧠 My Approach


📦 Key Deliverables

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Reflection ****

🔹 In fintech, visual maturity directly influences perceived security.


🔹 Brand systems fail without product governance.


🔹 Validation is essential when evolving trust-sensitive interfaces.

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Selected Work (6)

  1. Guided Investment Architecture
  2. Creative Operations System
  3. Clarity-Driven Portfolio
  4. Rebrand to Product Transition
  5. Rebrand Actinver