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Summary

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Creative leader with 8+ years of experience shaping design systems, visual identities, and omni‑channel campaigns across fintech, SaaS, and technology sectors.

Blends strategic brand thinking with hands‑on creative direction, leading cross‑functional teams.

Based in Mexico City | +52 7224761933 | [email protected] | https://luisoctavio.design/

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Education

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BA in Digital Art & Animation

ITESM (MEX) | 2017

Audiovisual Communication

Universidade da Coruña (ESP) | 2015

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Relevant Experience

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Brand Lead at Actinver (Banking & Investments)

Jan 2025 - Present

• Own the creative vision across business units and act as brand guardian ensuring consistency across design systems, motion, and messaging.
• Led the corporate rebrand, establishing a new visual language, typography, and motion principles applied across touchpoints.
• Built and mentored a multidisciplinary creative team and partnered with Growth, CRM, and Product to align brand and performance strategies.
• Delivered 360° campaign systems (web, CRM/email, social, DOOH/OOH, events) that elevated brand visibility.
• Designed and optimized the design-production workflow with Airtable, Slack, and AI‑assisted processes (intake → prioritization → production → QA → release). </aside>

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Head of Design at DINN (Actinver Fintech)

Oct 2018 - Dec 2024

(progressed from Product & Visual Designer → Brand Lead → Head of Design)

• Founding design leader responsible for establishing DINN’s brand identity and early app experiences.
• Scaled the platform from 0 to 200K clients within the first two years, through cohesive UX, brand storytelling, and agile experimentation.
• Directed a full-scale rebrand post-audit (2023), driving +25% increase in recurring product usage.
• Built and scaled a multidisciplinary creative team (UX, motion, illustration, content).
• Pioneered AI-driven workflows and led integrated campaigns that enhanced ideation, visual iteration, and campaign performance, directly supporting product adoption and retention. </aside>

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Product Designer at Sngular (IT Services)

Mar 2018 - Oct 2018

• Designed and prototyped web and mobile experiences for 2 major financial clients (BBVA, Actinver), covering user journeys, wireframes, and hi-fidelity UIs.
• Produced motion specifications and microinteraction storyboards that improved interface clarity and user task completion by an estimated 15–20% in usability testing.
• Contributed to early design system foundations emphasizing accessibility (WCAG standards), later adopted across multiple client projects. </aside>

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Brand & Product Designer at NURE (IT Services)

Jan 2017 - Apr 2018

• Founded and led design direction for NURE’s brand identity and digital product ecosystem, working with 5–7 early-stage startups across fintech, education, and services.
• Designed end-to-end digital platforms — from branding and design systems to interactive prototypes.
• Created responsive UI/UX architectures and reusable component libraries, delivering efficient developer handoffs using HTML/CSS/JS.
• Conducted user validation sessions and rapid usability testing, improving conversion flows and reducing friction in onboarding and key transactions.
• Acted as sole designer, balancing strategy, design, and execution to ensure visual consistency and business impact across multiple client projects. </aside>

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Early Experience

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Founder & Product Designer — Musement

2016 | Mexico City

• Founded and led the brand and UX design of a project-tracking platform, reaching 500+ users in its first month. </aside>

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UI/UX Designer — MENT (IT Services)

2017 | Mexico City

• Designed responsive UIs and prototypes for multi-industry clients, laying early foundations in digital product design and storytelling. </aside>

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Skills

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Brand Strategy & Identity

Expertise in shaping design systems, visual identities, and omni-channel campaigns.

Creative/Art Direction

Led cross-functional teams delivering design excellence across digital and physical touchpoints.