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Impact Snapshot
🔹 47% aided awareness within target (20–49, NSE AB)
Nearly half of affluent Mexican banking consumers recognize Actinver when prompted.
🔹 ~56% consideration for Investments/Funds
Actinver became a relevant option in its strongest category: investments.
🔹 Security identified as both #1 driver and #1 barrier
The rebrand directly addressed a critical perception gap between institutional trust and communicated trust.
A traditionally perceived but outdated financial brand was repositioned into a premium, investment-led system without eroding credibility.
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🧭 Project Overview
🎯 The Challenge
🚀 The Outcome
🧠 My Approach
📦 Key Deliverables
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🔎
Reflection ****
🔹Modernizing a financial brand requires amplifying trust, not replacing it.
🔹 Perception gaps are strategic opportunities. Addressing the security contradiction strengthened the brand’s core equity.
🔹 Brand systems must scale beyond aesthetics
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Selected Work (6)
- Guided Investment Architecture
- Creative Operations System
- Clarity-Driven Portfolio
- Rebrand to Product Transition
- Rebrand Actinver