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The team was working hard. The problem was that everything still ended up in one person's inbox. I built the system that changed that.

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📊 Impact

Metric	Result
+80% increase in audiovisual production capacity	Without adding a single headcount
2–4 days reduction in average delivery time	Eliminated through structured intake and automated prioritization
95%+ reduction in brand and copy errors	AI validation layer embedded before every final delivery
Adopted beyond Marketing	Replicated independently by Operations and Digital Lab teams

We went from managing creative requests by email to running a system that other teams decided to copy on their own.

📸 IMG pendiente: Dashboard de Airtable + flujo visual del sistema (before: emails dispersos / after: sistema centralizado)

🗂 Context

Company: Actinver — national investment bank with multiple business units generating continuous demand for audiovisual content: social media, CRM, DOOH, video, events, paid campaigns.

My role: Nobody asked me to do this. I saw the problem, figured out what the solution needed to be, built it, and got the organization to adopt it. I also documented and trained everyone on it.

Team: 4 designers, 1 design lead, 2 content coordinators, ~25 active requesters from Marketing and Growth. Eventually used across the entire corporation.

📸 IMG pendiente: Mapa de equipo y stakeholders — quién produce, quién solicita, quién aprueba

🧩 The Problem

When I mapped out the full creative process, the problem was obvious: every single request ended up in one person's email.

And that created a chain of problems that got worse as the volume grew:

No way to prioritize — urgent and non-urgent requests competed invisibly
No structured intake — incomplete briefs arrived all the time, creating constant back-and-forth
No visible backlog — other teams had no way to track where their request was
No quality checkpoint — errors regularly made it all the way to final delivery